Your content is good.
Don't let your
gate embarrass it.
Buyers don't abandon forms because they're lazy. They abandon them because you asked for trust you hadn't earned yet.
PROGRESSIVE GATING
Your content is growing
faster than anyone can tag it.
Every new asset added needs tags, descriptions, custom field values — added manually, by someone who has to read it, decide what it's about, and hope they tag it the same way the last person did.
They don't. They never do. And the content that should be easy to find slowly becomes impossible to surface.
PROGRESSIVE GATING
Marketing needs lead data. Visitors want content.
Short forms get more submissions but less data. Long forms get richer profiles but fewer completions. Either way, you're compromising.
Progressive Gating removes the tradeoff. Get the depth of a long form with the friction of a short one — by spreading the ask across the journey.
Shorter forms convert better. That's not new.
What's new is getting the depth of a long form with the friction of a short one. Spread the ask across the journey. One or two fields at a time, each tied to a moment where your content has already delivered enough to earn it.
HOW IT WORKS
Doesn't need an email
to start learning about them.
Group your form fields into batches. Default fields for the first ask, queued batches for each one after. Drag to reorder. Decide the sequence. Fields already captured are locked and never shown again.
SMART SESSION TO LEAD
Works with the triggers you've already set up.
Scroll depth, time on page, exit intent. Each batch can fire on a different trigger. The ask always arrives at a moment of demonstrated interest.
TIED TO YOUR TRIGGERS
Pages with multiple sections can gate each one independently. Different content, different ask, same page.
Exit Intent
Fires after they've scrolled a specific portion of your content. Tied directly to engagement depth.
Percentage
Fires the moment they try to download the interactive page. The gate completes first. The download follows.
On Download
Fires after a set number of seconds on the page. They stayed long enough to care.
Let the platform decide the optimal moment. Smart logic finds the right time so you don't have to.
Fires when they're about to leave. One last moment before the tab closes
By Section
Auto Trigger
Time
Who thrives with it.
Progressive Gating works on anything your buyers spend time with. If there is engagement, there is an opportunity to ask.
BUILT FOR
CONTENT MARKETER
You build the experiences. Now make them work harder
DEMAND GEN MARKETER
High-value content. High abandonment. Bad data.
PRODUCT MARKETER
Campaign pages that convert instead of collect bounces.
Long reads with natural section breaks. Each scroll is a new moment of earned trust.
Reports and whitepapers
High traffic, one shot. Capture email fast. Qualify as the page builds the case.
Landing and campaign pages
Secure the registration with just an email. Collect the rest once they're committed.
Event and webinar registrations
Buyers who watch a full walkthrough are already halfway sold. Ask at the moment of peak interest.
Product demos and walkthroughs
Shared with a prospect, viewed by people you never knew about. Capture who's reading.
Proposals and sales decks
Returning visitors pick up where they left off. The profile builds itself across sessions.
Resource hubs
Progressive Gating rewards the marketer who has done the thinking.
Any content. Any format.
Any moment worth capturing.
WHERE IT WORKS
Form completion goes up
Fewer fields at the door. More people through it.
CRM records get richer
Complete profiles build themselves over time.
Data accuracy improves
Buyers who answer when invested give real answers.
Lead quality follows
Leads that qualified themselves convert better.
Your buyers move through the whole experience. Your gating should too.
SMART GATING, PROGRESSIVE GATING AND EXIT INTENT. ALL IN CLEVERSTORY.
AUTOGATING
The AI finds the moment. You just turn it on.
No batches to build. No triggers to set. Cleverstory reads the signals and decides when and how to ask.
PROGRESSIVE GATING
You're already here.
This is it.
EXIT INTENT
One last moment before they're gone.
A targeted prompt fired right before the tab closes. For the ones who read everything but didn't convert.
Now imagine that on your best content.
THE ASK CAME WHEN YOU WERE READY. THAT IS THE WHOLE POINT.
YOU JUST READ THIS WITHOUT A WALL STOPPING YOU.